Are you getting an optimal ROI on your retail operations?

To us retail is not only about prices, products and services – it’s also about people, relations and systems. Companies who best master these multiple networks in retail are the future winners. The main difference between us and other agencies is that we not only preach how to run retail operations – we practice it.

We train your team using our own Nordic Retail Academy, adding our extensive experience in operating crews and place all input into our powerful sales & marketing tools. This gives you the best platform – both on strategic, tactic and operational levels. At Gorm Larsen Nordic we welcome you and your company to challenge us; perhaps we can also help you in “redefining retail value networks”.

Do you have the right store segmentation? Do you use your resources in the right places /way? Do you use your market information to understand what drives sales in retail? Do you have the right KPI’s for your whole sales organization? Do you understand your channel landscape and are you delivering a fitted offer to your key customers?

Probably it is hard to answer with a clear “yes” to all these questions, because it requires a detailed operational, tactical and strategic understanding of the value drivers in retail. Many times organizations are stuck in old conventions and a traditional way of handling retail related issues. Perhaps it is time to have a deeper look at your way-of-working and get inspired of our insights from working with some of the largest consumer brands of the world. 

Gorm Larsen Nordic has more than a decade of experience in solving retail related issues and driving retail processes. The main difference between Gorm Larsen Nordic and other agencies is that we not only preach how to run retail operations – we practice it.

For new established companies it takes time to find the right people to handle the sales process. During this critical period it can be beneficial to get help from a reliable resource when it comes to competences and valuable experience. When you start with an outsourced sales force, it can keep the start-up investments down and your attention on other business issues.

We act as a full-service provider in retail for companies, who have chosen to outsource their sales organization or parts of it and we can provide the flexibility you need to overcome the challenges you face. This releases resources for you to focus on your core business and competences.

For all companies who are operating in the retail environment, the performance of the sales force is essential to reach the strategic objectives. To us retail is not only about prices, products and services – it’s also about people and relations and the companies who best master the multiple personal interactions in retail are the future winners.

To get products and services sold in retail at least two things needs to be in place – retailers need to have competence and motivation to sell the right offers to the end-users. The balanced combination of competence and motivation is a prerequisite for the optimal ability and desire to sell. Over the years where we have run the retail operations for both international and local companies and we have fine-tuned and adjusted our efforts in these areas to meet the changing market demands and to secure the continued growth of our clients businesses.

To be on top of all retail operations you will need a clear and simple overall picture.

SaleMate is our own software system for controlling and monitoring retail and sales force performance, but it is also an integrated communication and business platform that combines CRM with a wide range of sales force and sales management related applications together with a document manager. As an all-in-one retail tool SaleMate can be customized to your specific needs.

Companies need to have a communication interface that is able to:

  • Deploy, execute and evaluate performance on market activities across channels
  • Get compiled market intelligence faster to make the right business decisions
  • Optimize and control the information given to retailers
  • Maintain an updated customer base
  • Secure unified and prioritized ways of working
  • Monitor sales force’s performance

To meet these requirements and many others – SaleMate is a much effective and appreciated tool.

Trainings are long-term investment in the market and one should never underestimate the value of excellent trainings of both own personnel and sales personnel – we therefore have developed our own training platform Nordic Retail Academy - to make your team even better.

The Nordic Retail Academy consists of trainings modules for selling to retailers or end-users, negotiation trainings and trainings in category management.

All modules are based on both theoretical and practical experience and combine classroom trainings, web-based programmes and different home assignments and preparation. Since trainings should not be seen as isolated incidences, we keep track of our employees competence profiles to ensure right level of quality in our services.

The battle for getting consumers attention in retail is on. The increasing number of brands and products available makes choice more difficult and complex. You can therefore benefit from having your own promotion staff with an in-depth knowledge about the products, the brand, and the consumers.

Gorm Larsen Nordic has extensive experience in operating these crews and we have developed this service into a powerful and cost effective sales and marketing tool. A permanent promotion crew can easily be deployed to meet customers and retailers needs. Promotional activities are both a tactical and strategic opportunity to raise awareness about your services.

What gets measured gets done and an in-depth understanding of the mechanics and the performance in the retail environment is crucial for success.

We use a number of tools to achieve essential retail insights and market intelligence for our clients. The primary tool is SaleMate; our own developed infra structure (described under Retail Information Systems). Other tools include customer satisfaction surveys, mystery shopping and sales analysis, but also ad-hoc research is conducted – often with the direct help from the sales force.