It’s beginning to look a lot like…. BUSY SEASON!
The retail year is rapidly moving towards the busiest time of the year. Looking at the trends and statistics it is no surprise that the ones that come prepared are in for a sales-treat the next coming weeks.
Purchases online this day is of course a major contributor but let’s not forget 4 out of 10 purchases are still made in the retail store for Black Friday. With a 60% transaction increase from 2015 to 2016, there is a good chance that you can secure some sales if you activate your presence.
The total sales during last year’s Black Friday in the Nordics were approx. €1 billion
Are you prepared to stand out?
But even though Black Friday is a major single sales day, many of your customers are still working with the traditional December shopping habits.
So, if you’re pushing for those December figures there are a lot of things you can do. Did you for instance know that 1 out of 4 customers are more likely to visit a physical store if your online info is useful AND that customers tend to spend 22% more when they are at the store?